This collective monograph can be seen as a retrospective logbook of the long journey of the research group «Me. The World. The Media» (in Estonian «Mina. Maailm. Meedia», abbreviated as MeeMa). The book offers a reflexive review of the long-term experience of researching the transformations in Estonian society, particularly by using the lens of social morphogenetic analysis developed by Margaret Archer and her co-workers. Specifically, the book aims to re-conceptualise the main results of the empirical studies from 2002 to 2014 by synthesising different theoretical perspectives on social change.

«This book, edited by Veronika Kalmus, Marju Lauristin, Signe Opermann and Triin Vihalemm, is an impressive scientific achievement. I can strongly recommend the book as a must-read not only for scholars interested in post-communist social transformations but also for those interested in global processes of modernisation and in connecting the most relevant contemporary sociological theory with empirical research.» Professor Matej Makarovic, School of Advanced Social Studies, Slovenia

«This book provides innovative, theoretically framed, multidimensional, richly evidence-based analysis of socio-cultural transformations in Estonia during the last two decades, encompassing the accession to the European Union and its momentous consequences. Historians of science will describe this book some time in the future as the landmark event in the making of another University of Tartu scientific school brand: the Tartu sociological school.» Professor Zenonas Norkus, Vilnius University, Lithuania