Raamatus on toodud info iga riigi kohta, meediamaastiku kirjeldus ning meediaettevõtete loend.
Baltic Media Book 1996 contains:
- Basic information on each country/region included (Estonia, Latvia, Lithuania, St. Petersburg region), giving data on demographics, economy, consumption, culture etc.
- Description of the media landscape; media cards of the biggest media channels and data from media surveys
- List of companies offering other media channels for advertising and full service agencies, their contact addresses
